20+ Years in the Room. Not Writing About It from the Outside.

Creative teams stop drowning in chaos and start delivering on time, on budget, and on target.

Adobe Workfront implementation, DAM strategy, creative operations consulting, and AI governance for teams that need real systems built by someone who has actually done the work. Not theory. Not a whiteboard. 20+ years of practitioner experience from sketchpad to AI governance framework.

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What I Do

Five Service Pillars. One Standard.

Every engagement starts with the problem, not my credentials. You already know what is broken. Here is what I fix and how I do it.

01

Adobe Workfront Implementation

Your Workfront instance is a mess. Custom forms everywhere. Nobody trusts the data. Reports that used to take 10 minutes now take two hours.

Full system audit. Workflow mapping. Custom form cleanup. Proofing workflow configuration. Admin training. Governance documentation.

For in-house creative teams of 10+ using Workfront

02

DAM Strategy

40,000 assets with no taxonomy. Nobody can find anything. Version control is a suggestion. Your team is recreating assets that already exist.

System audit. Taxonomy and metadata schema design. Ingestion workflow. Governance framework. Admin training. Migration planning.

For marketing teams with growing asset libraries

03

Creative Operations Consulting

Capacity planning keeps failing. Intake is a free-for-all. Deadlines slip every week. Nobody knows who owns what.

Workflow design. Intake process rebuild. Capacity planning framework. Role clarity and RACI. SOP development. Change management.

For creative teams of 10-50 needing a reset, not a patch

04

AI Governance for Creative Teams

Your team is using AI tools nobody vetted. Data is going to platforms you cannot control. Compliance has questions you cannot answer.

AI readiness assessment. Usage policy development. Tool vetting framework. Workflow integration plan. Training workshops. Governance documentation.

For teams adopting AI without proper controls

05

Digital Products and Templates

You need frameworks and checklists, not another consultant telling you what is wrong. You want to fix it yourself with the right tools.

Workfront setup checklists. Creative operations SOP library. AI governance framework template. DAM audit worksheet. Coming soon.

For individual practitioners and small teams

David Orosco, Creative Operations Consultant
About David Orosco

I have been in the room for 20+ years. Here is what I learned.

I started with a sketchpad and a pen. Paste-up boards. Mechanical art. I have built systems through every technology wave this industry has seen. From print buying and production to resource planning, forecasting, contracts, and DAM administration.

I have worked in internal teams, agencies, and as a consultant. Brand, marketing, creative, production, animation, print, digital, social, and video. From global entertainment brands to Fortune 100 healthcare to national retail. I have consulted on process, systems, and best practices for 20+ years. Agency and enterprise. Every size, every mess, every kind of creative operation you can imagine. That firsthand operational depth is what separates my work from everyone writing about this space from the outside looking in.

"No system delivers itself. People inside systems create results."

Technology, process, and governance only work when the humans running them have ownership, accountability, and clarity. AI is not the exception to this rule. It is the most important application of it.

20+
Years Practitioner
6
Enterprise Orgs
35
AI Categories Mapped
Free Resource

AI Governance Framework Template

Get the same governance framework I use with consulting clients. Covers tool vetting, usage policies, data risk assessment, and approval workflows. No fluff. Practical templates you can apply to your team this week.

Download the AI Governance Framework

Enter your name and email. I will send the framework as a PDF within 24 hours. No spam. Just useful stuff.

Your email stays with me. I will not sell it, share it, or flood your inbox.

Let's Talk

Tell me what you are dealing with. I will tell you what I see.

Book a 30-minute consultation. No pitch deck. No sales script. You tell me what is broken and I will tell you what I would fix first. If we are a fit, we talk next steps. If we are not, you still walk away with clarity.

david@thehumanelementai.com
(502) 877-0858